print revolution.
Sunday, July 25, 2010 at 9:51PM I'm currently working with the University of Chicago, so anything education-related is on my radar. Cheap and effective, this newsprint mailer is smart as hell. Designed by 160over90 and aimed at prospective students — they nailed it:
The task was to create a mailer for Loyola that was aimed at high school Sophomores and Juniors—a time when many prospective students are feeling overwhelming emotions (both good and bad) about college. So instead of going down a tried and trite path full of generic campus photography and preemptive university information, we decided to instead tackle the immediate emotions that students feel at that particular moment in their lives: excitement, uncertainty, nervousness, and above all, possibility. We wanted to create something that was welcoming, immersive, and relatable—a bit of relevant life advice, rather than marketing jargon.
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