The Femme Den.

The Femme Den is here to save women from bad products.

Women are not a niche market, they make up 80% of consumer decisions. So why are most products still designed around or for the male body? My guess is because only 20% of industrial designers are female. This is where The Femme Den comes in! From watches and hospital scrubs to the U.S. Army, this team of women have proved their point.

Good products balance the needs of men and women to the benefit of both. They’re not male products masquerading as unisex or—worse—hiding under a coat of pink paint. They don’t alienate anyone with over claims of being women-focused or women-friendly. They just are.

Kate Rockwell, as interviewed Fast Company