Internal Consistency
Josh started Internal Consistency to improve peoples' lives, both in and outside of the work place. He's part life coach, part analytical nerd, and by far the most upbeat person I know. Since that's the way he runs his company, it was important for those aspects to show through in the brand.
I customized a version of DIN, by rounding out the edges without letting it feel too bubbly. The IC emblem is two-toned to represent both sides of the business and its overall friendly feel keeps this tech startup approachable.
As part of Quite Strong, this website was designed and coded in collaboration with Jennifer Sisson.